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Experience
Sept 2023 - Present
The Daily Gamecock, Columbia, South Carolina Journalist
Write and publish multiple articles for The Daily Gamecock print newspaper and online platform, tailor content for different mediums, ensure articles optimized for both long form print and digital consumption, generate compelling headlines, subheadings, and social media teasers, maximize article visibility and engagement
Report on local arts and culture events, community meetings, and newsworthy occurrences in Columbia and surrounding areas, capture firsthand information, interviews, and local pulse; adapt coverage to include timely articles on local arts and cultural events, community developments, and human-interest stories
Research and prepare for interviews with community leaders, arts and cultural figures, and subject-matter experts, interview a diverse array of sources, gather insights and create well-rounded, balanced stories; develop in-depth profiles, investigative pieces, and news features, provide context and deeper understanding of key local issues in the arts and cultural environments
January 2024 - Present
CS Lewis Center, Columbia, SC
Social Media Manager
Develop and execute daily content plan, post daily content and stories featuring engaging images and videos of the center's cats, take high-quality photos of cats, ensure visual consistency and alignment with the brand’s aesthetic; edit and enhance photos, utilize Adobe Lightroom, Photoshop, or Instagram’s built-in editing tools to maintain high visual standards
Ideate and write creative, engaging, and cat-related captions to accompany each post, align with the tone and personality of the Instagram account, incorporate relevant hashtags per post to increase reach and visibility, develop longer-form content such as weekly updates or stories that give followers deeper insights into the cats' daily lives or personalities
Engage with Instagram community, respond to comments and direct messages, foster welcoming and interactive environment, monitor follower growth; collaborate with influencers and community partners to run cat-themed challenges, giveaways, and shout-outs to boost engagement
Analyze engagement metrics, likes, shares, comments, and views, record and report on performance, provide insights and recommendations to improve content strategy, adjust posting strategies based on peak engagement times and user feedback, ensure continuous improvement
Plan and execute quarterly content campaigns, collaborate with internal and external partners, promote the center’s mission and increase account visibility, stay up to date with Instagram trends, features, and tools to keep content fresh and innovative
June 2024
University of South Carolina School of Journalism Multimedia Project, Barcelona, Spain
Multimedia Journalist
Created a variety of content types, included video features, photo essays, and written articles, showcased Barcelona’s most famous and hidden dessert spots, wrote and published stories covering local bakeries, pastry chefs, and the cultural history behind iconic desserts, captured high-quality photographs of desserts, bakers, and dessert-making processes, created and published website
Produced and edited videos for feature desserts, showcased interviews with chefs, behind-the-scenes footage, and step-by-step dessert creations, collaborated with videographers, shot engaging footage, captured the essence of Barcelona’s dessert culture, focused on immersive storytelling
May 2024 - August 2024
The Church of the Cross, Bluffton, SC
Social Media Intern
Managed and executed content calendar for Instagram, posted multiple times per week with inspirational quotes, mental health tips, and wellness messages, created and posted Instagram stories, highlighted key messages, promoted upcoming events, counseling services, and helpful resources, researched and utilized appropriate hashtags to increase reach
Designed uplifting, visually appealing graphics for digital platforms with Canva and Adobe Creative Suite, sourced and edited photos and videos from counseling center events and stock imagery, created visually consistent content that adhered to center's branding guidelines and reflected a positive, supportive message for mental wellness
Tracked and reported weekly on Instagram performance metrics, follower growth, engagement rate, and impressions, provided insights and recommendations for improving outreach, adjusted content strategy based on analytics and community feedback, continuously improved audience engagement
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