Experience
Versaterm
Lexington, South Carolina
Content Marketing Intern
January 2026 - May 2026
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Conduct digital media audits for newly acquired companies, analyze websites, social channels, brand voice, SEO visibility, and engagement metrics; identify integration opportunities, align acquired brands with Versaterm’s corporate marketing strategy
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Ideate, develop, and execute a full Q2 Instagram campaign for primary corporate account, build strategic editorial calendar, produce short-form video, graphics, and written content, communicate Versaterm’s public safety technology solutions
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Manage content scheduling and social media operations across the quarter, leverage social media management tools, maintain consistent brand presence, coordinate cross-team messaging, support product launches and acquisition announcements
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Track and optimize campaign performance, utilize marketing analytics, monitor KPIs such as engagement rate, reach, impressions, follower growth, and click-through rate, refine content strategy and strengthen digital brand visibility
The Carolina Agency
Columbia, South Carolina
Account Manager
August 2025 - December 2025
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Managed Noreta Family Medicine account, served as primary client liaison, oversaw end-to-end content strategy, production,
and delivery -
Led ideation, scripting, writing, production, filming, and post-production editing for short- and long-form informational video content across digital platforms
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Produced long-form educational video content, featured physician interviews, supported patient education, brand authority, and website engagement; developed and delivered multiple short-form testimonial videos, showcased patient experiences and provider expertise
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Directed and coordinated team of four creatives, managed timelines, responsibilities, and deliverables, ensured on-time execution
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Oversaw content quality, brand consistency, messaging accuracy, and alignment with client objectives throughout the production lifecycle
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Collaborated with internal stakeholders, translated medical concepts into clear, accessible, and engaging visual storytelling, supported campaign execution, revisions, and final approvals
Balfour Beatty
Atlanta GA
Marketing Intern
May 2025 - August 2025
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Ideated, shot, edited, and published multimedia content across social media, internal channels, and corporate platforms, increased audience engagement and brand visibility
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Planned, scheduled, and managed social media campaigns, video productions, internal communications, and employee announcements, ensured alignment with corporate brand standards
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Partnered with two Florida-based marketing interns; conceptualized, designed, and produced a comprehensive intern yearbook, strengthening cross-territory collaboration
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Supported four RFP and pursuit projects, created proposal narratives, designed visual assets, and developed communication materials, contributed to successful bid submissions
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Authored high-visibility articles for the corporate website, executed targeted email campaigns, and maintained content calendars; interviewed project stakeholders, photographed and edited high-quality images, and produced visual content for digital, print, and internal distribution
C.S. Lewis Student Center
Columbia, SC
Social Media Manager
January 2024 - Present
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Develop and execute daily content plan, post daily content and stories featuring engaging images and videos of the center's cats, take high-quality photos of cats, ensure visual consistency and alignment with the brand’s aesthetic; edit and enhance photos, utilize Adobe Lightroom, Photoshop, or Instagram’s built-in editing tools to maintain high visual standards
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Ideate and write creative, engaging, and cat-related captions to accompany each post, align with the tone and personality of the Instagram account, incorporate relevant hashtags per post to increase reach and visibility, develop longer-form content such as weekly updates or stories that give followers deeper insights into the cats' daily lives or personalities
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Engage with Instagram community, respond to comments and direct messages, foster welcoming and interactive environment, monitor follower growth; collaborate with influencers and community partners to run cat-themed challenges, giveaways, and shout-outs to boost engagement
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Analyze engagement metrics, likes, shares, comments, and views, record and report on performance, provide insights and recommendations to improve content strategy, adjust posting strategies based on peak engagement times and user feedback, ensure continuous improvement
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Plan and execute quarterly content campaigns, collaborate with internal and external partners, promote the center’s mission and increase account visibility, stay up to date with Instagram trends, features, and tools to keep content fresh and innovative
The Daily Gamecock
Columbia, SC
Journalist
September 2023 - May 2025
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Wrote and published multiple articles for The Daily Gamecock print newspaper and online platform, tailored content for different mediums, ensured articles optimized for both long form print and digital consumption, generated compelling headlines, subheadings, and social media teasers, maximized article visibility and engagement
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Reported on local arts and culture events, community meetings, and newsworthy occurrences in Columbia and surrounding areas, captured firsthand information, interviews, and local pulse; adapted coverage to include timely articles on local arts and cultural events, community developments, and human-interest stories
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Researched and prepared for interviews with community leaders, arts and cultural figures, and subject-matter experts, interviewed a diverse array of sources, gathered insights and created well-rounded, balanced stories; developed in-depth profiles, investigative pieces, and news features, provided context and deeper understanding of key local issues in the arts and cultural environments
Skills:
Microsoft Office Suite, Word, Excel, PowerPoint, Adobe Creative Suite, Canva, Slack
Address
Columbia, SC
Phone
803-201-6616
Connect
carolinenixpr.com