Public Relations
My major is Public Relations, and the field of perception management is greatly intriguing and important. Keeping up with trends, crisis, and the ever-changing current of public perception is difficult, but it is highly rewarding and incredibly important.
01
The Carolina Agency
The Carolina Agency is a student-run agency that helps local businesses with their creative and business needs. I was the Account Manager for a local business, Noreta Family Medicine. My team and I created a long-form informational video showcasing the unique aspect of the practice, and three short-form testimonial videos showing how Noreta Family Medicine assists people in their daily lives with insurance-free prices.
02
C.S. Lewis Cats
For the C.S. Lewis Cats accounts, I have created several posts in collaboration with other USC accounts, highlighting life at the University of South Carolina and the joy and comfort that the cats bring students. I have also created campaigns to showcase the cats and the various ways to help the cats live their best lives. Such campaigns include stickers based on a student's design and a gum-ball machine turned into a food dispenser for cat lovers.
